Adyen Expands Partnership with Adidas
Hey Payments Fanatic!
Adyen’s partnerships department has been on fire in 2026. From Uber and Starbucks to Raptor’s strategic integration, their momentum is only accelerating.
The European payment powerhouse is expanding its partnership with Adidas through their Adyen Giving checkout donation feature.
The goal is to help the global sports brand support the UN Refugee Agency (UNHCR) and Special Olympics.
Following successful rollouts in Canada, the United States, and Germany, Adidas is now implementing the donation feature across several additional European markets as well as in Brazil and Mexico.
This partnership offers Adidas a timely boost in brand sentiment following a period of public relations challenges. More importantly, it signals Adyen’s growing dominance as the premier payment partner for global enterprises.
To give you an idea of how ambitious their plan is, Adyen’s recent Annual Report sets a target of €100 million in processed giving volume by 2030.
Adyen remains disciplined in its 'vertical' strategy, prioritizing deep customer integration over fleeting industry trends. A telling example: across their entire 233-page annual report, the word ‘stablecoin’ doesn't appear once. Not even in the footnotes.
The payments world doesn't slow down. 👇 Back tomorrow!
Cheers,
INSIGHTS
📊 Mastercard is building way more than a payments network. Most people still think “cards.”
This map tells a very different story👇
NEWS
🌎 Adyen expands international partnership with adidas. Adyen is expanding its Adyen Giving donation feature globally with adidas, enabling customers to support charities like UNHCR and Special Olympics at checkout. The initiative builds on strong adoption, with over $1 million already raised in North America, and is now scaling across Europe and Latin America.
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