Checkout.com Partners with Google Pay for Biometric Payment Authentication
Hey Payments Fanatic!
Checkout.com has announced a pioneering partnership with Google Pay, becoming the first payment provider to integrate Google Pay's biometric-based secure payment authentication service for merchants.
This collaboration allows Checkout.com to offer Google Pay’s biometric authentication to its merchant clients, including notable names like Remitly. Brands aiming to enhance their digital payment efficiency and expedite customer authentication processes can now benefit from this advanced technology.
The new system presents a streamlined alternative to traditional authentication methods, which typically involve verifying identity through one-time passcodes and navigating multiple pages. Instead, Checkout.com's integration with Google Pay leverages device biometric checks—such as PINs, passwords, and facial recognition—to simplify and accelerate the checkout process.
Merchants adopting this technology can expect increased acceptance and authentication performance, along with higher conversion rates at checkout. Initial roll-out results have already shown significant improvements.
For instance, eSky, a B2B travel booking company using Checkout.com’s platform, reported notable enhancements: a 14-second reduction in checkout time, a 5 percentage point increase in authentication rate, and a 3 percentage point rise in authorization success rate, compared to the previous 3DS method.
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INSIGHTS
🇬🇧 Irina Chuchkina, currently CMO of Volt, has over 18 years in the payments sector across Europe and Asia. She also sits on the board of the Singapore FinTech Association and has been recognised as one of the top 25 women leaders in financial technology in Europe by The Financial Technology Report. Here is an interview with Irina about her career to date, and thoughts on the FinTech industry.
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