🚨 Visa Just Dropped a New Protocol to Secure the AI Shopping Boom
Hey Payments Fanatic!
Meet the Trusted Agent Protocol, Visa’s new framework to verify whether an AI shopping assistant browsing your site is legit or a malicious bot.
AI-driven traffic to U.S. retail websites is up 4,700% in just one year, and merchants are struggling to tell good bots from bad ones.
Visa’s answer? A cryptographic trust handshake that lets merchants instantly verify if an AI agent is approved and authorized to make purchases on behalf of a consumer.
Here’s why this matters:
👉 AI commerce is exploding, but standards are still missing.
👉 Visa’s protocol could become the backbone of “agentic commerce.”
👉 Google, Stripe, and OpenAI are working on their own competing frameworks — meaning the race to define the future of AI payments has just begun.
Now the big question is: Who will win the battle to control AI-driven shopping: Visa, Google, or OpenAI?
Let me know what you think: is Visa securing the future of e-commerce, or just tightening its grip on the ecosystem?
Cheers,
INSIGHTS
🌍 UPI: The Global Benchmark for Digital Payments.
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