PayU Just Unlocked a Market of 12 Million With One Checkout Redesign
Hey Payments Fanatic!
PayU just launched India's first RBI-compliant accessible payments checkout built specifically for blind and visually impaired users.
Honestly, it's worth pausing on how overdue this is.
Checkout flows have historically been a nightmare for screen readers: unlabelled buttons, inaccessible OTP fields, broken tab navigation.
PayU built this from the ground up to work with assistive technologies, bringing a user group that's been quietly excluded back into digital commerce.
India has an estimated 12 million blind individuals, which is a substantial, underserved market that just got a direct path into the checkout flow.
The move also sets a new standard. RBI-compliant accessibility is now a bar others will have to clear.
Scroll down to see what else is shaping Payments👇 See you on Monday!
Cheers,
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